Advertising writer-producer Fred Arthur (Broadcast Pioneers of Colorado)
Advertising writer-producer Fred Arthur (Broadcast Pioneers of Colorado)THG Archives Online Advertising
Magazines, newspapers and posters were the preferred advertising mediums in the 1800s. In the early 1900s, businesses rushed to use the new penny postcards to reach prospective customers. Radio advertising began in 1922, and 1941 saw the first recorded use of television advertising. With the growth of television in the 1950s, TV ad revenue began to surpass sales from magazine and radio ads in the United States.
Telecom advertising reflects the industry’s corporate evolution and the ever-changing technology. Moreover, it illustrates changing societal customs, norms, and fashions.
In the early 1900s, the Bell System began using advertising to showcase the corporation as an integral part of American society, promoting the idea of "One policy, one system, and universal service." Later ads touted Bell Labs’ innovation and promoted the use of specific technologies. During wartime, advertising reflected the corporation’s patriotism and help with the war effort.
This exhibit will evolve to include audio, video, and print advertising. Visit frequently to see what’s new. We begin with some award-winning radio ads by the great Fred Arthur.
Radio Advertising
Advertising writer-producer Fred Arthur promoted telephone products in a group of commercials from the 1960s. The award-winning advertisements for several Bell Operating Companies feature Arthur's trademark humorous banter approach to reinforce the product name.
A few years before his death in 2020 at age 87, Arthur gave a small collection of telephone commercials to THG Archives in Denver. You can listen to a few of them here:
Dial Direct
Alligator Wrestler
Rattle Snake Milker
Extension Phone
Quiz Show
Bell Beat You
Audition
Stella and Herbie
Design Line
Design Line -Chestphone
Speaker Phone
Design Line- Speaker Phone
WATS the Answer
Speaker Phone (2)
Lighthouse Keeper
It’s for You
Monster
Advertising writer-producer Fred Arthur (Broadcast Pioneers of Colorado)
Magazines, newspapers and posters were the preferred advertising mediums in the 1800s. In the early 1900s, businesses rushed to use the new penny postcards to reach prospective customers. Radio advertising began in 1922, and 1941 saw the first recorded use of television advertising. With the growth of television in the 1950s, TV ad revenue began to surpass sales from magazine and radio ads in the United States.
Telecom advertising reflects the industry’s corporate evolution and the ever-changing technology. Moreover, it illustrates changing societal customs, norms, and fashions.
In the early 1900s, the Bell System began using advertising to showcase the corporation as an integral part of American society, promoting the idea of "One policy, one system, and universal service." Later ads touted Bell Labs’ innovation and promoted the use of specific technologies. During wartime, advertising reflected the corporation’s patriotism and help with the war effort.
This exhibit will evolve to include audio, video, and print advertising. Visit frequently to see what’s new. We begin with some award-winning radio ads by the great Fred Arthur.
Radio Advertising
Advertising writer-producer Fred Arthur promoted telephone products in a group of commercials from the 1960s. The award-winning advertisements for several Bell Operating Companies feature Arthur's trademark humorous banter approach to reinforce the product name.
A few years before his death in 2020 at age 87, Arthur gave a small collection of telephone commercials to THG Archives in Denver. You can listen to a few of them here:
Dial Direct
Alligator Wrestler
Rattle Snake Milker
Extension Phone
Quiz Show
Bell Beat You
Audition
Stella and Herbie
Design Line
Design Line -Chestphone
Speaker Phone
Design Line- Speaker Phone
WATS the Answer
Speaker Phone (2)
Lighthouse Keeper
It’s for You
Monster
